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An e-Business Analysis of Amazon.com

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The final six- to eight-page paper will demonstrate a comprehensive understanding of the course topics and concepts. The title of the paper will be “An e-Business Analysis of _____________.” The blank will be filled in with the name of a company you select that is doing business online. It can be a traditional brick-and-mortar company, or one that is completely online. The company can be in any of the four categories of e-commerce. The goal in writing the Final Paper is to demonstrate an ability to analyze a company based on the concepts presented in this course. The paper will discuss the following:

1. A thorough executive summary and an overview of the company, its history, background, and stage in the company life cycle

2. The need(s) the company addresses and the customers it pursues

3. The role of the Internet in strategy: business strategy, Information Systems Strategy (IS), Information and Communication Technology Strategy (ICT), and e-Commerce Strategy (EC)). Also, address the knowledge management strategies the company uses.

4. The online user types for this company and the e-commerce considerations.

5. Technological advantage of e-business to this company.

6. The impact of Internet regulation to e-business companies.

7. EC Metrics of an e-business company.

8. EC Security of an e-business company.

9. Limitations to Global e-commerce.

Writing the Final Paper

The Final Paper:

1. Must be seven to eight double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the approved APA style guide.

2. Must include a cover page that includes:

1. Student’s name

2. Course name and number

3. Title of paper

4. Instructor’s name

5. Date submitted

3. Must include an Overview/Executive Summary of the company (write this portion of the assignment last in order to summarize the key points of your paper).

4. Must address the topic of the paper with critical thought.

5. Must include a conclusion paragraph

6. Must use six- to eight- scholarly sources.

7. Must use APA style as outlined in the approved APA style guide to document all sources.

8. Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

REQUIREMENTS

Internet regulation to ebusiness companies ebusiness company book Global e-commerce

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[Solved] An e-Business Analysis of Amazon.com

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Submitted On 29 Jul, 2019 07:30:32

Answer posted by

Mtishwrite
Rating : 1
Grade : A+
Questions : 0
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Blog : 0
Earned : $1203.30

An e-Business Analysis of Amazon.com Name Institution An e-Business Analysis of Amazon.com Executive Summary Amazon.com Inc. is an American multinational corporation specialized in the provision of different goods and services. The company operates in three segments, including North America, International, and AWS. Through its e-commerce platform, the company aims at delivering customer satisfaction and high levels of convenience. Amazon.com pursues individual and corporate customers through its three operational segments. It also serves startups, enterprises, governments, and academic institutions. To achieve its objectives, the company leverages the technological developments of the Internet to streamline its business strategies as well as ICT and e-commerce strategies in a bid to deliver the highest value to its customers. It operates a wide range of internationally focused websites through which different customers and sellers interact. The websites operated by Amazon.com offer a unique technology advantage for the business by supporting different users on identical portals. Overall, the company leverages the Internet and its developments to create a strategic and competitive advantage in its e-commerce operations. Overview of the Company Amazon.com, Inc. is a US-based multinational business that operates in the technology industry. The company's headquarters are situated in Seattle, Washington D.C, and it works in various technology businesses such as e-commerce, cloud computing, and artificial intelligence, among others. Imperatively, the company's incorporation dates back to 1996. The firm offers a wide range of products and services through its global websites. Moreover, its operations are divided into three segments, including North America, International, and Amazon Web Services (Reuters, 2019). Through its e-commerce platforms, the company offers a wide range of products and services (merchandise) purchased from other vendors for resale. Amazon Inc. deals in a wide range of goods and services ranging from foodstuffs, books, electronics, clothes, and groceries. Its online business is recognized for its provision of different retailing services through its wide range of regional and global focused websites where consumers and sellers subscribe to make their purchases and sell their products (Amazon, 2019). Different people from across the world can explore different products and services offered by the company online and place their orders that are shipped to their preferred locations. Overall, the company’s emergence as the world’s leading online retailer is attributed to its concentration on four principles, including customer obsession rather than competitor focus, passion for invention, and commitment to operational excellence (Reuters, 2019). The business is also focused on delivering the best experiences to its customers by processing their payments online and facilitating timely and convenient delivery of the ordered products to the customers' preferred locations. The company's CEO and founder are Jeffrey Bezos. Further, the business operates on a workforce of more than 566,000 staffs in the United States alone; making it the second-largest private employer in the country (Reuters, 2019). Globally, the company owns more than 675,000 employees distributed in different regions to serve its market. From an analytical point of view, Amazon.com Inc. can be placed in the growth phase of the business cycle due to its potential for coming up with more innovative ideas and new products. The business has already operated for three decades and has substantial potential for future growth. The Needs Addressed by the Company and the Customers it pursues The successful existence of any business organization is centered on its ability to accurately identify and strive to meet the prevailing needs of the target customers. The knowledge by a business about its customer needs and the strategic approach towards achieving them can serve as firm bases of building and maintaining a sustainable competitive advantage for the business (Lindgreen et al., 2009). As such, the investment of Amazon.com Inc. in the e-com...

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An e-Business Analysis of Amazon.com

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