Sumit Khanna is a marketing manager faced with planning marketing strategies

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Marketing Management Multiple Choice Questions Answers Quiz - 9

1. Sumit Khanna is a marketing manager faced with planning marketing strategies during times of

inflation. He should be aware that inflation causes consumers to

[A]Purchase more goods and services to support their psychological well-being such as counseling and

stress management training

[B]Decrease their brand loyalty to products they have traditionally used

[C]Buy in small quantities until inflation is over

[D]Consume more meals away from home

2. When Steve goes to the grocery store every other week, he buys the same brands of coffee, milk,

cereal, and dog food. This type of buying behaviour is called

[A]Routine response behaviour

[B]Extensive decision making

[C]Limited decision making

[D]Situation convenience

3. If Videocon engineers its washing machines to spin the clothes faster regardless of whether or not

customers want that speed, then Videocon has characteristics associated with

[A]Production concept

[B]Selling concept

[C]Marketing concept

[D]Product concept

4. Pooja, a Chartered Accountant, reads an article that states that CAs receive the highest starting salary

offers from consulting firms. The article also states that marketing majors start with lower salaries but

surpass all other majors' salaries within ten years. Pooja doesn't remember reading this last part of the

article, just the first part. This is an example of

[A]Selective distortion

[B]Selective exposure

[C]Selective retention

[D]Subliminal perception

5. When the demand for soft drinks grew by 12 percent in one year, the demand for aluminum cans and

glass bottles grew also. The aluminum and glass industries are enjoying the effects of

[A]Joint demand

[B]Inelastic demand

[C]Derived demand

[D]Unitary demand

6. Wrigley's Chewing Gum ran an advertising campaign that targeted heavy smokers. The advertising

indicated that "when you can't smoke, chew Wrigley's." This is an example of what type of

segmentation?

[A]Geographic

[B]Usage rate

[C]Demographic

[D]Psychographic

7. Munna jumps out of his truck and runs into a Foodworld store to grab a drink. While he is paying for

his drink, he notices the chocolate bars at the counter and grabs one to buy. The chocolate bar in this

case is considered to be a(n)

[A]Specialty product

[B]Unsought product

[C]Convenience product

[D]Shopping product

8. Fabrique, Inc. invented a fabric that was fireproof and tearproof. The week after the product was

invented, a group of the firm's employees got together and listed ways the product might be used. This is

an example of

[A]Lateral thinking

[B]Concept testing

[C]Brainstorming

[D]Venture group activities

9. Zakki owns Pet Plus, a complete pet service that offers grooming, obedience training, show training

for animals and handlers, boarding, special food preparation, and minor veterinary care. To maintain a

quality image, Zakki provides complete training for each employee in the company operations,

objectives, and expected performance standards. What unique aspect of services is Zakki attempting to

address?

[A]Inventoriability

[B]Inconsistency

[C]Intangibility

[D]Heterogeneity