What is the purpose of Porter's five forces model? Support your

Two quick questions relating to Information System Management Class

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Question 1

General Discussion question

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What is the purpose of Porter's five forces model? Support your argument with an example of a strong force and an example of a weak force. Be sure to support your example by explaining why it was a strong force or a weak force using Porter's five forces model as a guide. If you have personal experience related to Porter's five forces model, please include that in your discussion as well.

Question 2

In 200 words

Discuss the concepts of value, margin, and value chain as defined by Porter.

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Important information

Question 1

Porter’s Five Forces Model of Industry Structure

According to this model, five competitive forces determine industry profitability: bargaining power of customers, threat of substitutions, bargaining power of suppliers, threat of new entrants, and rivalry among existing firms. The intensity of each of the five forces determines the characteristics of the industry, how profitable it is, and how sustainable that profitability will be.

Question 2

 Information from text book, cannot quote in answer

Porter defined value as the amount of money that a customer is willing to pay for a resource, product, or service. The difference between the value that an activity generates and the cost of the activity is called the margin. A business with a differentiation strategy will add cost to an activity only as long as the activity has a positive margin.

A value chain is a network of value-creating activities. That generic chain consists of five primary activities and four support activities.