Value Proposition Pitch: Childhood Obesity

Childhood obesity

A local government in a regional location wants to partner with a social innovation enterprise to combat the increasing prevalence of childhood obesity in their community. It is understood that there are many causes for this including diet, lack of appealing exercise offerings for the youth and the low socio-economic status of many of the residents in the area. The government’s health manager is wary of stigmatising the young people involved but at the same time is aware of the growing burden these young people may place on the health system. They are keen to help the youth of the community be the best they can be.

Your challenge is to present an engaging and inclusive solution to the health manager to combat childhood obesity in this town.

Apply the design thinking methodology to formulate potential solutions to the social issue you have identified. Complete the weekly learning activities (Week 7–10) to collaborate with your fellow students and use design thinking to improve your initial concept.
Use the Value Proposition Canvas (Strategyzer, 2016) as a tool to explain the value proposition of your proposed solution.
Create your value proposition as set out in the Sample Structure below.