MKTG 316-Identify the action that is LEAST likely to be a costly signal
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MKTG 316-Identify the action that is LEAST likely to be a costly signal
Identify the action that is LEAST likely to be a costly signal.
Question 1 options:
Threat to retaliate against competitive price cuts
Building a new plant
Introducing a new product
Changing prices
Launching new promotional campaigns
SaveQuestion 2 (1 point)
Competitor analysis has received more attention in recent years because of all of the following reasons EXCEPT
Question 2 options:
Increased competition for customers in slow growth markets
Shorter product life cycles
Technological advances
Intensive analysis of competition substituting for customer focus
The increasing importance of foreign competition
SaveQuestion 3 (1 point)
Failure to collect/analyze competitor information may be the result of all of the following EXCEPT
Question 3 options:
Overconfidence about a product's continued success
Uncertainty about where to collect the necessary information
Skepticism about how to analyze the necessary information
Willingness to expend resources on collecting data
Ethical considerations
SaveQuestion 4 (1 point)
Primary research as compared to secondary research
Question 4 options:
Is less expensive
Is easier to conduct
Can be done more quickly
Is designed to answer a particular set of questions
Covers all research problems
SaveQuestion 5 (1 point)
Which of the following secondary sources is MORE likely to indicate how a competitor plans to position their product?
Question 5 options:
Promotional literature
10K statements
Annual reports
Patent/trademark filings
Balance sheets
SaveQuestion 6 (1 point)
Analyzing a competitor's product by purchasing it and then taking it apart is referred to as
Question 6 options:
Reverse engineering
Proactive engineering
Retrofitting
Purchase/analysis
Scientific engineering
SaveQuestion 7 (1 point)
In _____, firms in the service industry use a competitive service to analyze and possibly imitate it.
Question 7 options:
Scientific engineering
Benchmarking
Test marketing
Servicing
Monitoring
SaveQuestion 8 (1 point)
A _____ objective usually implies increasing unit sales or market share, with profit conditions being secondary.
Question 8 options:
Shared
Market
Hold
Growth
Product
SaveQuestion 9 (1 point)
A firm that has been losing market shares is likely to emphasize a _____ objective.
Question 9 options:
Consolidation
Growth
Profit maximizing
Harvest
Line expansion
SaveQuestion 10 (1 point)
Firms attempting to improve market position at the expense of short-term profits are NOT likely to
Question 10 options:
Increase prices
Increase advertising expenditures
Increase distribution expenses
Increased promotional activities to consumers
Increased promotional activities for distributors
SaveQuestion 11 (1 point)
Identify the INCORRECT statement pertaining to the core strategy.
Question 11 options:
It is the basis for competition
It is built of the product's/firm's similarities with competitors
It may be identified as the brand's positioning
It may be identified as the brand's value proposition
It usually forms the basic selling proposition
SaveQuestion 12 (1 point)
Physical product differences are LEAST likely to be stressed in which of the following product strategies?
Question 12 options:
Industrial
Durable
New frequently purchased
Commodities
Packaging
SaveQuestion 13 (1 point)
Identify the INCORRECT statement pertaining to the concept of value chain.
Question 13 options:
It can be used to compare a brand or company's strengths and weakness against another
It stresses that a firm can differentiate only through marketing
It asserts that a firm may differentiate through outbound logistics
It identifies that operations advantages gives a firm competitive advantages
It emphasizes that differentiation can be obtained through efforts of the whole corporation
SaveQuestion 14 (1 point)
The competitors' strategies can be BEST determined, for consumer goods or other products targeted toward a large audience, by
Question 14 options:
Aerial reconnaissance
Tracking competitors' ads
Buying/stealing trash
. Bribing printers
Running phony want ads
SaveQuestion 15 (1 point)
The typical functional requirements of alternative technological strategies for first to market products would include all of the following, EXCEPT
Question 15 options:
State-of-the-art R&D
Pilot and medium-scale manufacturing
Access to risk capital
Organizational flexibility over efficiency
Entry during early maturity stage of PLC
SaveQuestion 16 (1 point)
Identify the factor that is LESS likely to be used by a manager in assessing the likelihood that a competitor will continue the fight.
Question 16 options:
How crucial the product is to the competing firm
The visibility of competitor's commitment to the market
The aggressiveness of the competitor's management
The importance of the product for the managers firm
Knowing how badly a competitor wants the product
[Solved] MKTG 316-Identify the action that is LEAST likely to be a costly signal
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- Submitted On 07 Jul, 2017 04:29:33
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