GB570 Managing the Value ChainUnit4
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GB570 Managing the Value ChainUnit4
Value Chain Analysis
Unit 4Individual Project Assignment
GB570 Managing the Value Chain
Professor Jerry Haenisch
Kaplan University
Value Chain Analysis
Since 1955, McDonald’s has opened 34,000 outlets, employs 1.8 million people, and serves 69 million people a day on average in 118 countries. McDonald’s Corporation (NYSE: MCD) is headquartered in the United States and was originally owned by Richard and Maurice McDonald and business partner Ray Kroc.
All McDonald’s restaurants have the option to be franchised, affiliates or owned by the corporation. Revenues come from the franchised restaurants by way of rent, royalties, and sales. McDonald’s revenues have increased from 22.7 billion dollars in 2009 to 27.6 billion in 2012. With the increase in demand, it is assumed that McDonald’s will continue to increase revenue over the next 5 years. (Value
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GB570 Managing the Value ChainUnit4
GB570 Managing the Value Chain | Unit 5 Individual Project Assignment | Value Chain Analysis ppt
Value chain analysis is a tool which was designed to measure the performance of the various components which make up an organization. The value chain is defined as a sequence of events or procedures that add value to the p...