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Week 4 assignment 4

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Yes Mountain Dew's advertising campaign is directed at the right market segment. Today’s target demographic is radically distinct. The Mountain Dew drink is targeted towards individuals in the 18-24 years old age range. By creating and connection to activities like pop culture and extreme sports, Mountain Dew hopes to appeal to it's target market by incorporating famous pop culture and extreme sport figures to influence their millions of followers to join the Mountain Dew band wagon. What a great idea to sponsor pop culture rapper Lil Wayne with the DEWeezy Project. The DEWeezy Project is a program that celebrates individuality and creativity. The premiere of this commercial spot truly brings to life the "This is How I DEW' campaign."

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[Solved] week 4 assignment 4

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  • Submitted On 16 May, 2017 04:59:53
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Yes Mountain Dew's advertising campaign is directed at the right market segment. Today’s target demographic is radically distinct. The Mountain Dew drink is targeted towards individual...
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