BUS 620 Managerial Market week 3 assignment 3

Jobs, Apple's co-founder and former CEO, created a series of electronic products, reinvented serial industries, and built Apple into a $350 billion company. Jobs was highly regard for keeping an iron grip on every step of the production development process, from conception to execution. According toFinkle & Mallin (2010), “Jobs envisioned a revolutionary process to bring together the world of computers and the need of consumers. His innate ability to understand human behavior helped him to predict what people desired even before they knew it themselves. His business savvy, negotiation skills, and propensity to take risks enabled him to transform technology into companies that flourished”(par.33). The Macintosh, the iPod, the iPhone and the iPad all shine with his distinct design sensibility. Jobs join a list of some of the greatest CEOs in history, a list that includeHenry Ford and other historical giants of corporate America. One of Jobs most notable accomplishments was lifting Apple to world leadership, twice. Jobs prompted millions to embrace digital technology, online media and mobile communications in ways they never did before.