SRM410 Contemporary issues in sports Marketing

1. The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX. (Points : 1) True False 2. Consumers of sport include _____. (Points : 1) media agents corporations people both c and d 3. The physical environment is natural resources of the natural world that have an impact on sports marketing. (Points : 1) True False 4. According to the text, the sporting goods industry and recreation industry, consisting of sports equipment, licensed merchandise, collectibles, and memorabilia, was nearly a $60 billion dollar industry in 2006. (Points : 1) True False 5. According to the text, internal contingencies are defined as all influences outside and inside the organization that can affect the organization’s strategic marketing process. (Points : 1) True False 6. Examples of sports products include _____. (Points : 1) sporting events athletes corporations financial institutions both a and b 7. An organization is marketing oriented when it engages in intelligence generation, intelligence dissemination, and responsiveness. (Points : 1) True False 8. In the product area of the sports industry, goods and services are defined as both tangible and physical. (Points : 1) True False 9. Under the model of consumer–supplier relationship, consumers and producers affect products. (Points : 1) True False 10. All of the influences within the organization that affect the strategic sports marketing process are known as _____. (Points : 1) internal contingencies internal technologies organizational culture organizational strategies external contingencies1. The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX. (Points : 1) True False 2. Consumers of sport include _____. (Points : 1) media agents corporations people both c and d 3. The physical environment is natural resources of the natural world that have an impact on sports marketing. (Points : 1) True False 4. According to the text, the sporting goods industry and recreation industry, consisting of sports equipment, licensed merchandise, collectibles, and memorabilia, was nearly a $60 billion dollar industry in 2006. (Points : 1) True False 5. According to the text, internal contingencies are defined as all influences outside and inside the organization that can affect the organization’s strategic marketing process. (Points : 1) True False 6. Examples of sports products include _____. (Points : 1) sporting events athletes corporations financial institutions both a and b 7. An organization is marketing oriented when it engages in intelligence generation, intelligence dissemination, and responsiveness. (Points : 1) True False 8. In the product area of the sports industry, goods and services are defined as both tangible and physical. (Points : 1) True False 9. Under the model of consumer–supplier relationship, consumers and producers affect products. (Points : 1) True False 10. All of the influences within the organization that affect the strategic sports marketing process are known as _____