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Customer Realtionship Management
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Customer Relationship Management (CRM), as a concept, has gained significance over the past decade as a method to attract, retain and maximise profitability from each customer by businesses.
You are to research the following topic in-depth:
Matching the Customer Lifetime Value (CLV) and Customer Lifecycles: A Discussion
As part of your report you are to evaluate the development of a ‘customer’, how the CLV works following any recognised customer life-cycle, and how these link to Key Performance Indicators (KPIs).
To achieve this you must include at least 10 references from appropriate journals and reference these accordingly.
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- Submitted On 26 Jan, 2017 05:58:20
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Introduction
Customer relationship management is a necessity for the present competitive business environment. It plays an important role in the success of any business regardless of the level to which the customers belong, whether global or local; or internal or external. All the departments in any given business must closely cooperate in the identification of the most profitable customers and invest more time in their through specified customer se...
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