MKT 312 Assignment 2: Promoting YOU as a Brand

Assignment 2: Promoting YOU as a Brand

Due Week 9 and worth 240 points

Every one of us is our own brand, and in this assignment you will analyze Your Brand!

Write a four to six (4-6) page paper in which you address the following personal branding questions:

1. Examine your personal skills:

• What is your area of expertise?
• What valuable skills do you have to offer?
• Where can you improve?

2. Analyze your career goals:

• What do you want to accomplish? (e.g., obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, etc.)

3. Define your aspirations:

• What do you want to be known for?
• What steps can you take to get there?

4. Assess your job personality:

• Go to http://www.theguardian.com/lifeandstyle/2014/nov/11/-sp-questionnaire-what-job-would-make-you-happiest  and take the Job Personality Test. 

MY SCORES: 

1. Hands-on: 18
2. Your ideal work is mainly about engaging with the physical world, for example building, cooking, craft, DIY, working with animals, plants and machines, sports and hands-on therapy. Example jobs include: sports coach, physiotherapist, engineer, LGV driver, builder, mechanic, veterinary nurse.
3. Information and research, processes and systems: 10Your ideal work is mainly about researching or managing information. This will include analysis, cataloguing and database management, but may include investigating topics in depth, IT, science, maths, quality control, systems and regulations. Example jobs include: accountant, scientific researcher, investigative journalist, legal assistant, book-keeper, health and safety officer, purchasing professional.
4. Influencing, negotiating, communicating: 12Your ideal work is mainly about persuading other people to do something, buy something or believe in your cause. This includes driving others, influencing, persuading, lobbying, motivating, selling. Example jobs include: sales person, recruiter, fundraiser, event manager, estate agent, public speaker.
5.  
6. Creative use of ideas, materials or situations: 13
7. Your ideal work is mainly about working imaginatively with ideas or designs. This includes jobs in the arts, performing, creative writing, and also visual design, lateral thinking, business creativity, adapting or coming up with new ideas, working in situations where no rulebook exists. Example jobs include: graphic designer, training consultant, wedding planner, public relations.
8.  
9. Supporting people: 16
10. Your ideal work is mainly about working with people, with their wellbeing and development as the main focus of your work. Example jobs include: teacher, life coach, therapist, nurse, learning and development, career coach.
11. Making new things happen: 12Your ideal work is mainly about achieving things with and through other people. This may involve organisational change, planning, managing projects, leadership, creating a new business, shaping teams, getting results. Example jobs include: project manager, team leader, operations manager, sales manager, business developer.

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  •        
  • What do the results identify about your current employment?(currently unemployed)       
  • What direction do the results show your career might  take?(future career, prefer outdoors, sports, exercise, health, fitness related jobs including their marketing/business departments. EXAMPLES, Reebok, Nike, R.E.I., ski resorts, etc.)

5. Analyze your current career emulation:

• Research individuals that are currently in the position that you want.
  • What are people in such positions doing?
  • What displays when you Google their name or a specific job title that you are seeking? Document what you find and address how you can (or have) accomplish(ed) similar achievements.

6. Examine the potential opportunities for networking within your general career domain.

• According to the U.S. Department of Labor (2009), career networking is how over 60% of individuals find jobs.
  • Suggest the individuals / groups of individuals that you might use to network within your career domain.

7. Assess your social media presence:

• Do you currently have accounts on Linked In, Classmates, Facebook, etc.? If so, what could you do to improve your presence on these Websites? If not, which Websites would you consider signing up for?
• Are there any additional social media Websites that you would consider maintaining? Why or why not?

8. Format your assignment according to the following formatting requirements:

• Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
• Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page is not included in the required page length.
• Note: There are no reference or APA requirements for this assignment.

The specific course learning outcomes associated with this assignment are:

• Evaluate the role communication plays in marketing programs.
• Analyze the advertising tools available to determine which ones to use for a specific situation.
• Analyze media tools that can be used to enhance marketing communications.
• Use technology and information resources to research issues in marketing communications.
• Write clearly and concisely about marketing communications using proper writing mechanics.