Unilever Integration of Marketing Com
- From Geology, General Geology
- Termpaper
- Rating : 3
- Grade : B
- Questions : 0
- Solutions : 15269
- Blog : 0
- Earned : $2452.10
Company's Integration of Marketing Communications assignment (I chose Unilever). This assignment requires you to analyze how your company integrates its marketing communications tools and promotional activities. Your essay should display the following:
1. Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.
2. Identification of the elements of the promotion mix and the pros and cons of each element. Promotional mix includes: advertising, sales promotion, public relations, personal selling, direct marketing, and interactive marketing.
3. Connection of the concept of the communication process model to important issues in promotional strategy.
4. Description of the components of the marketing manager's role in promotional strategy. The seven major elements: identify targets for promotion, establish goals for promotion, select the promotion mix, develop the message, select media for use in promotion, prepare promotion budget, and establish measures of results.
5. Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.
As you construct your essay, remember that communications can be physically and electronically integrated.
[Solved] Unilever Integration of Marketing Com
- This Solution has been Purchased 1 time
- Submitted On 23 Jan, 2016 08:55:46
- Termpaper
- Rating : 3
- Grade : B
- Questions : 0
- Solutions : 15269
- Blog : 0
- Earned : $2452.10
kindergarten catch-up with Unilever in Vietnam. Bloomberg.
Expain the motivations of Unilever in acquiring Inmarko
Unilever Integration of Marketing Com
Pestle Analysis of Unilver UNILEVER
The benefits of buying study notes from CourseMerits
Assurance Of Timely Delivery
We value your patience, and to ensure you always receive your homework help within the promised time, our dedicated team of tutors begins their work as soon as the request arrives.
Best Price In The Market
All the services that are available on our page cost only a nominal amount of money. In fact, the prices are lower than the industry standards. You can always expect value for money from us.
