What is Cemex's market selection and

What is Cemex's market selection and future strategy At the industry  strategy group level, CEMEX is not the only global competitor in the cement industry. It is surprising given the industry characteristics - limited manufacturing, economies of scale and advertising and R & D density, which are considered the usual markers of globalization potential.

I would delve into CEMEX's historical ability to outperform other global competitors, other elements of its historical strategy before turning to its strategy for the future. Thw focus is on CEMEX as an example of the sourcesof value creation that the Big 6 competitors might tap. The fundamental question in global strategy is whether combining and coordinating activities across multiple geographies enables the units to create and claim more value than they could as an independent standalone operations. Value creation in this sense makes it more likely that additional value can be claimed. The adding value template is a framework for thinking more broadly about this question than the usual focus on economies of scale, typically from the cost side.