Why is knowing your audience an important part of capturing and maintaining their attention

Initial Post Instructions

For the initial post, address the following:

• Why is knowing your audience an important part of capturing and maintaining their attention?
• What cultural considerations do you need to take into account for your particular audience/topic?
• How are you going to keep the audience's attention throughout the speech?
• Find at least one example on YouTube, TEDx, or other video repositories of good attention-getting examples. Post the URL and explain how the video is a good model for capturing the audience's attention. The video can be on any topic but must be appropriate for sharing.
• Make sure to include a scholarly source to support your points.

In place of the textbook citation, you will need to integrate and cite the video you selected as well as a scholarly source.