Test Bank Marketing Management, 4th Edition Russ Winer A+
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Description
1) Identify the statement that supports ubiquitous marketing department concept.
A) Marketing is performed by all departments and functions in an organization.
B) Marketing is what the people in the marketing department do.
C) Employees in an organization are collectively responsible for marketing efforts.
D) Marketing department should be integrated with service and sales.
Answer: B
Diff: 2 Page Ref: 4
2) Why is ubiquitous marketing concept considered to be dangerous?
A) It has a negative impact on the performance of marketing department.
B) It would result in increased costs for the company.
C) It would reduce the importance of a distinct marketing department.
D) People from other departments may refrain from marketing efforts.
Answer: D
Diff: 1 Page Ref: 4
3) Marketing is involved and necessary when:
A) the sellers have in
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