Test Bank Business Statistics, 4th Edition Norean R. Sharpe A+

Description

1.4 Data Sources: Where, How, and When

1. Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, sponsored an online survey in June, 2013 to understand television viewing habits. The survey was given to 2,029 American adults age 18 and older, of whom 1,958 watch television programming. Of interest was how Americans watched television –72% watch cable TV while 33% watch on a device (tablet, smartphone, computer). Describe the W’s for the information given.

• Who:
• What:
• When:
• Where:
• How:
• Why:

1.3 Variable Types.

2. The following tables display some of the demographic data collected in a recent (2012) Nielsen Global Survey analyzing Asian American purchasing behaviors and television viewing patterns. List the variables in the data set. Indicate whether each variable is categorical or quantitative. If the variable is quantitative, give the units.

Income Ranges

% Total U.S. Households

% Asian-American Households

Age Distribution

% Total U.S. Households

% Asian-American Households

< $25,000

24%

20%

0–9

13%

12%

$25,000–$34,999

11%

8%