Test Bank Business Analytics, 3rd Edition James R. Evans A+
- From Business, General Business
- NUMBER1TUTOR
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Description
1) Descriptive analytics:
A) can predict risk and find relationships in data not readily apparent with traditional analyses.
B) helps companies classify their customers into segments to develop specific marketing campaigns.
C) helps detect hidden patterns in large quantities of data to group data into sets to predict behavior.
D) can use mathematical techniques with optimization to make decisions that take into account the uncertainty in the data.
Answer: B Diff: 1
Blooms: Remember
Topic: Descriptive, Predictive, and Prescriptive Analytics
LO1: Illustrate examples of descriptive, predictive, and prescriptive analytics.
2) A manager at Gampco Inc. wishes to know the company's revenue and profit in its previous quarter. Which of the following business analytics will help the manager?
A) prescriptive analytics
B) normative analytics
C) descriptive analytics