Test Bank Integrated Advertising, Promotion, and Marketing Communications, 8th Edition Kenneth E C
- From Business, General Business
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Description
) In the communications model, the sender is:
A) the company seeking to sell a product.
B) a television set.
C) the consumer viewing an ad on the internet.
D) a consumer ignoring an ad in a newspaper.
Answer: A
Difficulty: Moderate
Skill: Definition (Concept)
AACSB: Written and oral communication
LO: 1.1 How does communication take place?
2) When Sean shops for an automobile, which are the senders in the communication process?
A) Honda and Toyota
B) NBC and CSPAN
C) The New York Times and the Chicago Sun Times
D) A website and social media
Answer: A
Difficulty: Moderate
Skill: Application
AACSB: Written and oral communication
LO: 1.1 How does communication take place?
3) In the communication process, a person at an advertising agency preparing an ad is most likely going to be involved in:
A) encoding.
B) transmission.
C) decoding.
D) noise or clutter.
Answer: A
Difficulty: Moderate
Skill: Application
AACSB: Writte