Test Bank Marketing 5th Edition by Paul Baines A+
- From Business, General Business
- NUMBER1TUTOR
- Rating : 88
- Grade : A+
- Questions : 0
- Solutions : 0
- Blog : 3
- Earned : $14856.59
Description
Title: Chapter 01 - Question 01
1) The key focus of the American Marketing Association's (AMA) 2013 definition of marketing is:
a. organizational activities.
Feedback: Incorrect. The AMA definitions stresses the importance of considering the customer, of determining their requirements, or needs by defining marketing as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’ (AMA, 2013).
Page reference: 6
b. product components.
Feedback: Incorrect. The AMA definitions stresses the importance of considering the customer, of determining their requirements, or needs by defining marketing as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’ (AMA, 2013).
Page reference: 6
c. shareholder returns.
Feedback: Inco