Test Bank Introduction to Public Relations 2nd Edition by Janis Teruggi Page
- From Business, General Business
- NUMBER1TUTOR
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Description
Chapter 1: Strategic Public Relations: A Constantly Evolving Discipline
Test Bank
Multiple Choice
1. In the past, what was the primary focus of public relations?
A. generating publicity
B. educating the public
C. influencing media behavior
D. driving business results
Ans: A
Learning Objective: 1.1: Define and understand the perception of PR.
Cognitive Domain: Comprehension
Answer Location: The Image of Public Relations in Popular Culture
Difficulty Level: Medium
2. Which terms describe how publicists are depicted in movies and on television?
A. reputable and determined
B. powerful and unethical
C. charming and ho