NIU MKT602 Week 2 Midterm Exam Latest
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Question 1
Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ________ to reach Generation Y.
Question 2
Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
Question 3
________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales.
Question 4
Cell phone manufacturer LZT has to choose between two options for sourcing parts: Japan-based Keiko Inc. and US-based Global Tech. How can Keiko reduce the total customer cost for LZT?
Question 5
The 80-20 rule reflects the idea that ________.
[Solved] NIU MKT602 Week 2 Midterm Exam Latest
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- Submitted On 04 Jan, 2023 05:59:18
- Mastermind
- Rating : 6
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- Earned : $13683.31