Cash-back offer from February 22nd to 28th, 2024: Get a flat 10% cash-back credited to your account for a minimum transaction of $50.Post Your Questions Today!

Question DetailsNormal
$ 7.00

MKT_605 Short_Paper__Potential_Communication_Challenges___Carlsberg.docx 1-3 Short Pape

Question posted by
Online Tutor Profile
request

MKT_605 Short_Paper__Potential_Communication_Challenges___Carlsberg.docx    1-3 Short Paper: Potential Communication Challenges  MKT 605 X2016 “ Integrated Marketing Com “ 20TW2  An overview of the potential communication challenges you could face   When brands branch into new market sectors, it™s very important to understand the audience and carefully craft your messaging to them. The case study provided is such a great example of how not to do this. When one hears œColgate, they instantly think of toothpaste and the farther the new product strays away from the core brand or function, the more confusion it could send into the marketplace. The company I chose was Carlsberg and to my knowledge and research, they know one product, beer. One communication challenge that I anticipate is the œwhy. Why would a company that has been hyper-focused on brewing beer since 1847 want to branch out into other verticals? Lifelong fans and drinkers of Carlsberg beer could be frustrated with their favorite brand straying away from what they do best. There needs to be some sort of tie-in to Carlsberg for it to be successful. Without a natural tie-in, they will be confused as to what the product or brand is since they only do beer. Carlsberg also might face the challenge of trust. Consumer might not trust the value or quality of a beer company™s technology venture in the same way that they™ll be skeptical about a technology (i.e. Samsung, Apple or Sony) brewing their own beer.   An explanation of the product you intend to launch, detailing:   ï‚·The rationale for yo

Available Answer
$ 7.00

[Solved] MKT_605 Short_Paper__Potential_Communication_Challenges___Carlsberg.docx 1-3 Short Pape

  • This solution is not purchased yet.
  • Submitted On 03 Oct, 2022 02:22:21
Answer posted by
Online Tutor Profile
solution
MKT_605 Short_Paper__Potential_Communication_Challenges___Carlsberg.docx 1-3 Short Paper: Potential Communication Challenges MKT 605 X2016 “ Integrated Marketing Com “ 20TW2 An overview of the potential communication challenges you could face When brands branch into new market sectors, it™s very important to understand the audience and carefully craft your messaging to them. The ca...
Buy now to view the complete solution
Other Similar Questions
User Profile
termp...

MKT_605 Short_Paper__Potential_Communication_Challenges___Carlsberg.docx 1-3 Short Pape

MKT_605 Short_Paper__Potential_Communication_Challenges___Carlsberg.docx 1-3 Short Paper: Potential Communication Challenges MKT 605 X2016 “ Integrated Marketing Com “ 20TW2 An overview of the potential communication...

The benefits of buying study notes from CourseMerits

homeworkhelptime
Assurance Of Timely Delivery
We value your patience, and to ensure you always receive your homework help within the promised time, our dedicated team of tutors begins their work as soon as the request arrives.
tutoring
Best Price In The Market
All the services that are available on our page cost only a nominal amount of money. In fact, the prices are lower than the industry standards. You can always expect value for money from us.
tutorsupport
Uninterrupted 24/7 Support
Our customer support wing remains online 24x7 to provide you seamless assistance. Also, when you post a query or a request here, you can expect an immediate response from our side.
closebutton

$ 629.35