MKT 675 Final Project..docx MKT 675 MKT 675 Final Project Southern New Hampshire Univer

MKT 675 Final Project..docx  MKT 675  MKT 675 Final Project  Southern New Hampshire University  I.    Introduction:  Nestlé is a Swiss food and drink manufacturing company that currently holds the title of  the largest food company in the world and has since 2014. The company was created in 1905 when the Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé merged together. Their continued growth has allowed the company to purchase additional companies such as Gerber and L™oréal, even going as far as to purchase beauty brands such as Yves Saint Laurent and Giorgio Armani. As Nestlé owns countless other companies, their competitors are similar corporate  giants who also accumulate other businesses frequently; their competitors include General Mills,  .Kellogg™s, and Unilever  There are countless marketing practices that Nestlé has employed that have faced  backlash including greenwashing their marketing practices to appear more environmentally friendly, giving baby formula samples to mothers in impoverished areas, and purposefully mislabeling their baby formula to appear more nutritionally dense. In 2008, Nestlé released an advertisement claiming that œmost water bottles avoid landfill sites and are recycled and that œbottled water is the most environmentally responsible consumer product in the world, yet in  2019, Nestlé was labeled œone of the top three brands responsible for plastic waste (CBC News,  2008; Greenpeace, 2019). The company™s implications that plastic bottles are environmentally