MKT 625 Module One Client Selection 1 .docx MKT 625 Module One Client Selection: Ron

MKT 625 Module One   Client Selection  1 .docx  MKT 625  Module One  Client Selection: Ron Benfield CPA & Associates  MKT 625: Strategic Digital Marketing  Client Description: Ron Benfield CPA & Associates is a small Certified Public Accounting (CPA) firm based in Central Florida. The company provides accounting for small to medium businesses and for individuals. They offer an array of services such as monthly business accounting, payroll services, tax return preparation for individuals and businesses and Sales tax filing.  One selected this company because it is trying to build a social media presence but is facing challenges that one feels a digital marketing plan can help solve. The company currently has a few digital media platforms but is only somewhat active on Facebook with a few posts and advertisements each month due to a recent grant awarded to the company as it is minority  owned.  ï‚·A website: www.ronbenfield.com.  A public Facebook page: https://www.facebook.com/ronbenfieldcpaandassociates  ï‚·A private Facebook group: www.facebook.com/groups/1110220556037445  ï‚·An Instagram page: https://www.instagram.com/ron_benfield_cpa/  ï‚·A LinkedIn profile: https://www.linkedin.com/in/ron-benfield-cpa-and-associates-  90ba1a1b4/  Business Challenges: The main challenge for CPA firms is the competitors and differentiating oneself from accounting firms. There is a big difference between a CPA and an accountant but in general people do not realize or understand this.  Educating potential clients of the differences using