MKT 500 Final_Paper.docx Final Project: Amazon Travel Southern New Hampshire Universit

MKT 500 Final_Paper.docx    Final Project: Amazon Travel  Southern New Hampshire University  Marketing 500 “ Marketing Strategies  Product Idea and Mission Statement  Amazon is an established ecommerce company that is known as an online retailer, manufacturer and web services provider. The company™s headquarters are based in Seattle, Washington. The company was founded in July 1994 by their current CEO, Jeff Bezos (A&E Television Networks, 2015). Their trade name is Amazon.com, Inc. and is publicly traded on NASDAQ with the stock symbol of AMZN.  The organization offers dozens of products and services, such as AmazonFresh, Amazon Prime, Amazon Web Services, and Alexa. The newest addition to our portfolio will be Amazon Travel. Our travel solutions are designed to better assist consumer and business travel. We will be offering flights, hotels, cruises, transportation, and vacation packages, and to support an increasingly technology reliant customer base there will be a mobile application soon available on Android, iOS, and desktop browsers.  Mission Statement  Amazon™s mission statement is œto be Earth™s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices (AMAZON, 2015).The company™s mission statement explains the vital question of œwhat business are we in and where are we going. They focus on their main goal of being customer-centric and enhancing the customer experience (Farfan, 20