MKT 315 Milestone_Two___MKT_315.docx Milestone Two SEO Strategy Caribou Coffee South

MKT 315 Milestone_Two___MKT_315.docx  Milestone Two “ SEO Strategy “ Caribou Coffee  Southern New Hampshire University “ MKT 315  Milestone Two “ SEO Strategy “ Caribou Coffee  Caribou Coffee has set goals in creating a new SEO strategy to increase the traffic to their website. Their two goals are to increase awareness in searches with more than 4 locations (Missouri, Nebraska, Illinois, Kansas, and Colorado) to a 25% increase in each location for the search within the next 12 months and to increase Google AdWords that are tailored to the specific campaign throughout the winter season and its seasonal coffees by adding at least 5 new ad words that will increase brand awareness by 5% for the winter seasonal items.   With a combination of Caribou Coffee™s current SEO strategy and results there has been a trend in ˜Decaffeination™ and ˜Coffee Bean™ (Shown in the picture below(Google Trends , 2020)). With the use of the current strategy and the current seasonal campaign the following words are recommended for the new SEO strategy:  ï‚·Decaffeination (Special Decaf, Seasonal Decaf Coffee, Christmas Decaf, Decaf Coffee Bean) - Google Trends found a related trend (Google Trends , 2020). This ad word reaches the over 12-month goal for increase the current trend in decaf coffee as well as throughout the seasonal campaign for the coffee.   ï‚·Reindeer (Reindeer Coffee, Reindeer Gift, Reindeer Coffee Bean) - website shows Display ads/banners of Reindeer themed gift sets and even coffee. This AdWord is strictly in tandem wi