MKT 113 Final_Sub_1_copy.docx MKT113: FinalProject Part IFinal Submission Southern New

MKT 113 Final_Sub_1_copy.docx    MKT113: FinalProject Part IFinal Submission  Southern New Hampshire University    In a world full of unknown, it is always good to know what we are feeding our pets.  Healthy Value is a company that prides itself on the ingredients that make up its pet treats and foods. This company is launching a brand called œSimply Natural.  Its name comes from just that, simply natural ingredients.  Nothing goes into this dog food except the wholesomely organic nutrients our dogs need to grow and stay healthy.  We all love our fur babies and we all want what is best for them.  œSimply Natural will be marketed by using the following SWOT analysis.  This will help to deteremine the best ways to get this new dog food brand out there for everyone to learn about. All pet owners want to make sure they aren™t feeding their pets products that might harm them or cause side effects later in life.  Our product is made with only the best ingredients and made right here in the United States.  Making sure people know our products are made with the best intenstions is the best way to market for us.   As our brand begins its launch on a new and healthy dog food, we step back and look at the areas in which it might sell best.  Taking a look at Fort Wayne, Indiana 46808, we notice the suburban area and the average age of 34 with families.  We are basing our launch on the area with a middle to upper class income.  While we would love to have our dog food be a very reasonable price for everyone, the proce