MKT 11 1.DOC MKT 113 MKT 113: Final Project Part I Milestone Two Product Segmentation An

MKT 11 1.DOC  MKT 113  MKT 113: Final Project Part I Milestone Two Product Segmentation Analysis- œWiseChow   Southern New Hampshire University  This paper shall introduce the marketing concept of Southern New Hampshire University™s new product line- œWiseChow- and demonstrate a focus towards the product™s targeted demographic group. In an innovative effort to procure additional funding for educational grants, Southern New Hampshire University has partnered with the American Veterinary Medical Association to develop a premium dog food line. The primary benefit of the dog food line, œWiseChow, is to allow pet owners the chance to personalize and manage their dogs™ diet by ordering customized, organically-made food that enhances a dogs™ physical and cognitive ability. The vitamin supplements and healthy ingredients contained in, œWiseChow, will incidentally prove as an allegory to the educational benefits offered by Southern New Hampshire University, as this product line marketing will allude to the schools™ overall success at generating a, œbetter ability. In other words, the œWiseChow premium dog food marketing line will not only boost the university™s reputation and financial accounts but will also mutually benefit consumers by providing a balanced, healthy nutrition for their dogs.  The target market for the pet supply stores™ new product, œWiseChow, will be health- conscious young adults between the ages of their early twenties to their mid-thirties. These young adults™ economic ranges