MBA 635 Milestone_One_Background_Informtion.docx Final Project Milestone One - Backgrou

MBA 635 Milestone_One_Background_Informtion.docx    Final Project Milestone One - Background Information  MBA 635  Final Project Milestone One - Background Information  Apple, Inc. is a corporation based in the United States that manufactures and designs computer software, cellular phones, tablets, as well as other smart devices.  Apple gained its popularity due to the Mac OS X product, a personal computer.  That first computer has been updated and changed through the years as Apple released new models.  Apple had a further increase in the market with the introduction of the iPod which is a music player.  The iPod played music by using the Apple iTunes application, which was another be hit for the company.  Steve Jobs was the co-founder of Apple, along with Ronald Wayne and Steve Wozniak, in 1976.  Steve Jobs was also the chief executive officer (CEO) for Apple (Rawlinson, 2017).  The current CEO of Apple, Inc. is Tim Cook, he took over Apple when Steve Jobs passes away.  The key stakeholders for the company are their customers and shareholders.  Apple relies on their customers to buy their products, which creates an income and shareholders assist in making decisions and keeping the business profitable in the stock market.  The publicly traded name for the company is Apple Inc and the stock symbol is AAPL.  Tim Cook developed by Tim Cook states the following.  œWe believe that we are on the face of the earth to make great products and that™s not changing. We are constantly focusing on innovating. We believe in the simple no