IHP 510 Final_Project_Milestone_Two__Situational_Analysis.docx NYC Health+Hospitals | B

IHP 510 Final_Project_Milestone_Two__Situational_Analysis.docx    NYC Health+Hospitals | Bellevue:  A Strategic Plan for the Future  Southern New Hampshire University  IHP-510Marketing Communication Strategies  Market Factors  NYC Health + Hospitals: Bellevue has promised to treat their patients with a sense of dignity, cultural sensitivity, and compassion, regardless of their ability to pay; this distinguishable internal factor is one that separates them from other competing markets (Bellevue, 2020c). The implementation of a successful mission statement requires strong leaders; leaders instill a sense of clarity and encouragement for the organization, while theremaining staff work together to ensure institutional values are upheld(Morain et al., 2016). Much of Bellevue™s success may be attributed to the growth and development of its medical staff and its leaders. The hospital employs over 1,200+ full-time physicians, all of whom are committed to delivering high-quality patient care and education (Bellevue, 2020c). Their willingness to actively educate medical professionals coincides with their academic affiliation with the New York University School of Medicine. This partnership not only promotes a higher quality of care for Bellevue™s patients, but also guarantees collaboration with other affiliated physician networks (Bellevue, 2020a; Morain et al., 2016).   External factors play a significant role in connecting community engagement with that of the medical organization.  The Community Advisory Board (CAB) and its members,which inclu