Ford Final_Project.docx Ford Motor Company Southern New Hampshire University Ford Mot

Ford Final_Project.docx    Ford Motor Company  Southern New Hampshire University  Ford Motor Company  Purpose  The purpose of this research paper is to better understand a consumer™s decision-making process. People make economic choices daily, from shoes to soap to food. By exploring economic choices people make to achieve their goals, we will specifically explore with Ford Motor Company. As the reader, you will be able to better understand from a Microeconomics point of view. I will show how Ford practices these tools as a way to influence pricing, output, and profit maximization. By using microeconomic principles and perception of how firms and individuals make conclusions. From exploring the supply and demand conditions to developing my own recommendation, this paper will cover vast categories within the auto industry.  Most importantly, I will use core vitalstandards to make predications and suggest a recommendation plan.    History  Henry Ford began experimenting with machines early on. In 1896 he put together his first official vehicle called the Quadricycle. This consisted of angle iron for the frame, a leather belt and chain drive for the transmission, and a buggy bench.The Quadricycle led to the creation of the Model T. Headquartered in Dearborn, MI, Ford Motor Company was founded by Henry Ford in June of 1903.  Soon after the invention of the Model T, demand was high. This led to Ford developing mass production. Appearing in 1911 in Kansas City, the first U.S. assembly plant was establish