GB500___Unit_1_Assignment.docx Business Success in the New Normal [NAME] Purdue Unive

GB500___Unit_1_Assignment.docx    Business Success in the New Normal  [NAME]  Purdue University Global  Author Note  [NAME], MBA – Marketing Candidate, Purdue University Global  Correspondence concerning this paper should be addressed to [NAME], MBA – Marketing Candidate, Purdue University Global, Urbandale, IA 50323  Contact: [EMAIL]@student.purdueglobal.edu  Every minute that passes by, the world continues to change. As days, months, and years pass by, the business world continues to evolve. Success is no longer achieved merely by understanding supply and demand. As the global economy has become more complex, becoming prosperous as a company has become more difficult. A new business requires many steps when seeking to expand globally if they want to become successful and stay that way.  Understanding your market is such an essential process in expanding a company globally. Every country works differently, which is why research and analysis are so important. The PESTLE analysis is a valuable tool when observing the environment that a company plans to operate within (Cadle, Paul & Turner, 2010, p. 2). PESTLE is an acronym which stands for Political, Economic, Social, Technological, Legal, and Environmental, which are all aspects that should be analyzed when looking to expand your company globally (Cadle, Paul & Turner, 2010, p. 3). This analysis is crucial to a startup company. It is necessary to understand the political climate being entered, what the economic stance is, how well the social environmen