AppleSWOTAnalysis_Unit2__1_.docx [Apple Inc.] Purdue University Global MT140 Introduc
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AppleSWOTAnalysis_Unit2__1_.docx [Apple Inc.] Purdue University Global MT140 Introduction to Management– SWOT Analysis for Apple Inc. COMPANY OVERVIEW Apple Inc. is one of the worlds most successful businesses in todays markets. It was introduced into the world by two men, Steve Jobs and Steve Wozniak in 1976. You will find them in the United States, Europe, Greater China, Japan, and many more areas. Apple Inc. designs and manufactures mobile communication devices, services, and accessories. These products include the iPod, iPhone, iPad, Mac, Apple Watch, and Apple Tv. They also have software applications that consumers enjoy, which include iOS, macOS, and tvOS, Apple Pay, and iCloud operating systems. They offer content and applications through their iTunes music store, App Store, Mac App Store and Apple TV Store. They increased their revenues each year until 2019 where their revenues fell 5 million US Dollars. Apple Inc. is currently headquartered in Cupertino, California. SWOT ANALYSIS Apple Inc. is one of the leading technically innovated industries in the markets today. Therefore, technological innovation is one of their major strengths including selection of employees, financial strength, and their distribution channel. Apples weaknesses, on the other hand, would be their dependency on the iPhone and iPad product lines and legal proceedings. This may be a concern because it is only two out of many products that they have that is not a top consumer choice. Opportunities that Apple Inc. can c
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