Research Case Analysis

Choose a Fortune 500 company that you are interested in researching for this
assignment.
This company should be a different company than your Week 2 Research Case Analysis
company or your Course Project company.
Write a report applying specific course concepts from the readings in Chapters 5, 6, 8, 9, or
10. Examples are: Competitive Advantage-Porter’s Generic Strategies, The Experience
Curve, Industry Life Cycle Stages, Turnaround Strategies, Vertical Integration, Portfolio
Management and the BCG Matrix, Strategic Alliances and Joint Ventures, Competitive
Dynamics, Culture, and Organization Structure.
The research case analysis may draw on items from the online environment—newspapers,
magazines, and websites—to provide current (i.e., within the last year) examples of course-
related topics (i.e., Business Strategy from this week's reading assignment). Relevance and
probable interest to the class are especially welcome.
The research case analysis should fully address the following points in this order.
 The organization you have chosen,
 Discuss the company utilizing specific course concepts from this week's assigned
reading by citing the name of the concept and the page it is located on in the
textbook (50 points),
 what practical managerial implications the material has (45 Points), and
 references (5 Points).