marketing enviornment guide

 One way to be exposed to another culture is by examining the foods typical of that culture. In this exercise, you will need to create a limited guide to ethnic dining in your city or area. The finished guide will be descriptive in nature; it is not meant to be a rating guide.

Purpose: The purpose of this exercise is to allow those students who have had only minimal exposure to cultural differences an opportunity to experience those differences through the common element of food. Students will create a basic ethnic dining guide for restaurants in their area. The guide is not meant to be a rating guide. It is simply meant to be an informative guide.

Instructions

Document your activities and exercise in this application exercise assignment. Keep good notes that you will submit as part of this assignment. I would create a table in word to present your results!

(You do not need to spend the money to go to a restaurant and spend money on this exercise)

Activities

1. Identify ethnic dining categories for inclusion in your guide. Once you have identified categories for your area, make a list of restaurants for each category.
2. You will need to create a data collection form so that the same information is collected from each restaurant. For example, you will want to include the name, address, and phone number for each restaurant. Think of other information that would be helpful.
3. Choose and complete the assignment for three of the restaurants from the list you have generated in activity One. Consider visiting an assortment of ethnic restaurants. If your budget allows, eat at a few of the restaurants in addition to collecting the information. After you have all the information, review and compare your findings.
4. Was there a meal or type of food that you particularly liked? Disliked? Which type of ethnic restaurant seemed most foreign to you? Why do you think that was?