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marketing plan phase 3

  • From Business, Accounting
  • Due on 02 Oct, 2018 04:16:00
  • Asked On 01 Oct, 2018 01:19:17
  • Due date has already passed, but you can still post solutions.
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Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BCG Model
  • Services Marketing
  • Price Determination & Pricing Strategies
    • Supply & Demand
    • Competition
    • Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

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[Solved] Marketing plan for bottle water

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  • Submitted On 02 Oct, 2018 02:16:56
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The Waters Bottling Company of Munsonville, NH Executive Summary The marketing plan for bottle water brand Blu Ivy pure water introduced by Waters Bottling Company (WBC), contains the analysis that the current market includes marketing summary, and major industry players of bottled water manufactures and supply company. The target market analysis what consumers and business market which analysis the company strengths, weaknesses, opportunities. The content of the product main ingredients, marketing strategies include a target market, market positioning, strategies, promotional activities, market capturing, relationship with consumers and hold the market share that will expand and finally the financial analysis that includes sales forecast, expense forecast, breakeven, and control process of the organization. The Product The product Levels Core, Actual, & Augmented Packaging in WBC. The Company has been planning to develop the Blu Ivy pure water product that will be offered to the market. This explanation is classified in detail. The product offers 20 0z. plastic bottle of water, home an office delivery, 1-gallon plastic bottles of water, 24 pack of 16 oz. plastic bottle water and 5-gallon plastic jugs of water. Core product The problem solving clear crystal water Blu Ivy product is a pure mountain product that the consumers will obtain core benefits when they buy. It is vital that the water product market planners to research and define the benefits the water will provide for the consumers. Actual product This is composed of numerous elements in the planning stage. The product features should consider the quality, style, characteristics, name, packaging, and other elements of the product. Augmented product The planners of the pure Blu Ivy pure water product packaging should consider buying services that could build the core and actual product that include warranty, delivery, credit on purchase and sales credits. WBC Product Life Cycle WBC PLC has five stages product development that has been completed, introduction stage, growth stage, maturity stage, and decline stage. The Blu Ivy pure water products development stage in WBC is completed and the new product is pure water. Introduction stage The Blu Ivy pure water product first launch has been made availabl...
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[Solved] Market Plan for Water Bottling Company

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  • Submitted On 03 Oct, 2018 06:43:37
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Marketing mix is a set of controllable elements of marketing, as well as the strategy an organization puts in place to control them (Pour, Nazari, & Emami, 2013). They are solutions and interrelated actions aimed at meeting the needs of clients and to achieve organizational goals. The company has to make decisions...
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