Chapter 5 Study Questions.docx Chapter 5 Study Questions:   1.Explain the difference b

Chapter 5 Study Questions.docx  Chapter 5 Study Questions:     1.Explain the difference between E-business and E-marketing. Name and describe the five business activities that take place via the internet.   E-business: wide range of business activities that take place via Internet applications. It can be divided into five broad categories: e-taling, business to business transactions, electronic data interchanges, emails (blogs, video, other web enables communication tools) and the gathering and use of demographic, products, and other information through web contacts.   E-marketing: strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. Application of electronic tools to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction. Activities that connect buyers and sellers electronically through interactive computer systems.  2.Explain how a Web presence can improve the performance of traditional brick-and-mortar operations. A Web presence can improve the performance of traditional bricks-and-mortar operations in many ways. It increases a firm's global reach by allowing firm's to sell products to a wider audience without geographic limitations.  3.What are the reasons consumers say for why they shop online? What are the characteristics of an online shopper? Around 51% of Americans prefer to shop online rather than entering physical stores to buy things. Online shopping has