Communication/339 Discussion questions
- A-Pro_Writer
- Rating : 1
- Grade : A+
- Questions : 0
- Solutions : 15
- Blog : 0
- Earned : $33.90
Answer each question with about 150-200 words only. Do not use any references.
1. Does media control advertisers or do advertisers control media? Should consumers be allowed to control the advertisements they receive? What ethical dilemmas does media control present? Provide examples
Some may not have realized this, but when you shop, you often leave traces of your purchasing behavior in store scanning data, catalog and Internet purchase records, and customer databases.
Marketers may learn much after analyzing such data. Customers' purchases reflect their preferences and often are more reliable than their statements to researchers. People often report preferences for popular brands, yet they actually buy other brands. American Airlines, for example, can analyze ticket purchase records to obtain useful information about passengers.
Typically, the majority of businesses that can afford to invest in this type of research have a pretty sizeable marketing budget. These are Fortune 500 companies and others that earn significant revenue. Smaller businesses cannot afford such a luxury.
2. With this challenge in mind, how can a smaller company still effectively track customer behavior, preferences and other similar data to stay competitive?
[Solved] Communication/339 Discussion questions
- This solution is not purchased yet.
- Submitted On 13 Nov, 2014 01:21:10
- A-Pro_Writer
- Rating : 1
- Grade : A+
- Questions : 0
- Solutions : 15
- Blog : 0
- Earned : $33.90
Communication Questions
Advertising And Promotion An Integrated Marketing Communication Perspective Seventh Canadian Edition
Test Bank For Advertising And Promotion An Intergrated Marketing Communication Perspective
Solutions Manual to accompany Communication Systems An Introduction to Signals and Noise
Improving Teamwork through Effective Communication paper
The benefits of buying study notes from CourseMerits
Assurance Of Timely Delivery
We value your patience, and to ensure you always receive your homework help within the promised time, our dedicated team of tutors begins their work as soon as the request arrives.
Best Price In The Market
All the services that are available on our page cost only a nominal amount of money. In fact, the prices are lower than the industry standards. You can always expect value for money from us.
