Question 15.5.docx Q-16.5 Question 16.5 Liberty University A research team conducted a
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Question 15.5.docx Q-16.5 Question 16.5 Liberty University A research team conducted a study of soft drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results: Cola Non-Cola Teenagers 50 80 Adults 90 40 With the given information we are to calculate an appropriate measure of association and decide how to present the results. We must also relay how might this information affect the advertising strategy. To even consider the appropriate measure of association we must know the type of measurements that can be used and that are available for this kind of concept. Nonparametric measures of association obtain the measures for Nominal Data, Chi-square based measures, Proportional Reduction in Error and Measure for Ordinal Data. This type of measur
[Solved] Question 15.5.docx Q-16.5 Question 16.5 Liberty University A research team conducted a
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