Week 7 Discussion.docx Week 7 When developing a marketing plan, it is important to under

Week 7 Discussion.docx  Week 7  When developing a marketing plan, it is important to understand that health care consumers differ from consumers in other markets. One of the greatest distinctions is that health care  consumers are often not the ones to select the products or services they are purchasing. Instead, doctors or other health care  providers decide what services or products consumers need. This means that when  marketing in health care, organizations should consider both the consumer and  the provider.  For this Discussion, you examine buying behaviors of health care  consumers in the following scenario and recommend strategies to market  a drug product.  Scenario: A pharmaceutical company is going to be selling a new brand-name prescription drug to treat allergies. You have  been hired to help them market  this product  to individual and  industry consumers.  By Day 3  Post a cohesive response to th