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BUS 499 Assignment 1 Strategic Management and Strategic Competitiveness use as a guide
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Nike Analysis
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Introduction
Nike Inc. is an American multinational company who majorly deals in design, manufacturing, development, marketing and worldwide selling of specifically sports wears and accessories. Major products are apparel, footwear, accessories, equipment and services. It was founded by Bill Bowerman and Phil Knight in January 1964 named as Blue Ribbon Sports. In May 30, 1971 it officially became Nike Inc. Headquarter is in Washington County, with more than 44,000 employees as per 2012 stats. United States Total revenue as per 2102 was US$2.223 billion with total assets of US$15.465 billion. It is Leader in sports wear industry in the world.
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Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
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