Environmental Scan Paper

Environmental Scan Paper What is environmental scanning? According to (Wheelen & Hunger, 2010, pg. 98), “Environmental scanning is the monitoring, evaluation, and dissemination of information from the external and internal environments to key people within the corporation.” The external and internal elements that form an organization assist in determining the rate of an organization’s success and failure. Organizations yearn to have the knowledge that is needed in order to stay afloat with the ever so changing market and of course with the evolving world. In order for an organization to be successful in their market, it requires an environmental scanning to be completed so the organization can analyze their internal and external environment. Companies Using an Environmental Scan The two real-world environments that Aude will be using that utilize an environmental scan are Apple, Inc and Wal-Mart. Aude will start with Apple, Inc. Apple, Inc has been very successful with the technology industry due to their innovative ideas and the ability Apple has to their ideas come to life, which displays a very strong business strategy. Apple, Inc’s business strategy involves a very meticulous scan of the internal and external environments that affect the organization. Apple has shown over and over again their ability to get the attention of their consumer, both the younger generation and older generation. Apple has the ability to capture attention to their products from various age groups; they have the reputation of attracting a diverse consumer audience. Steve Jobs and Steve Wosniak, the Apple founders, created Apple in the 1970’s. Apple took over their market back then and continues to take ov...

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