Liberty University BUSI 330 Final Exam

Question 1 The United Way of Greater Toronto (UWGT), like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use? Question 2 To serve both buyers and sellers, marketing seeks to discover and __________ the needs and wants of prospective customers. Question 3 Dick's Sporting Goods carries baseballs all year around. The same is true for footballs and tennis equipment. With this all¬year¬around strategy, Dick's Sporting Goods offers __________ utility for these products. Question 4 Which of the following statements about relationship marketing is most accurate? Question 5 The United States Army recently has been both praised and criticized for its use of a popular video game, America's Army, which is designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the Army's military environment. The game is designed for "boys 14 years or older," which represent the Army's __________. Question 6 Which of the following statements about marketing departments is most accurate? Question 7 Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri¬Sun juice, or Kool¬Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely: Question 8 The value to consumers that comes from having the offering available when they need it constitutes __________ utility. Question 9 Which of the following conditions are necessary for marketing to occur? Question 10 Which of the following statements best describes a service? Question 11 If sales revenues for Starbucks VIA Ready Brew instant coffee sold to U.S. consumers increased as a result of a slight price increase of $0.25 per pack, it would be using a __________ strategy. Question 12 A marketing strategy refers to Question 13 A(n) __________ is a privately owned organization that serves its customers to earn a profit so that it can survive. Question 14 Figure 2¬5 Consider Figure 2¬5 above. A family owns a gelato business in a small town square next to a park, a favorite place for parents and children to stop on their way home from work or school. However, the business owner is barely making ends meet. He doesn't...

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