University of Nevada, Las Vegas - BUS 1500 BUS1500 Sophia Learning - Intro to Business

UNIT 2 — MILESTONE 2
Score 22/23
You passed this Milestone
22 questions were answered correctly.
1 question was answered incorrectly.
1
In which of the following ways does a company market a product differently when it considers more of a consume rfocused marketing mix?
•
More emphasis placed on using multiple forms of marketing media
•
More focused on trying to provide substitute products
• 
More effort spent ensuring the shopping experience is convenient
•
More time spent developing unique product features
CONCEPT
Consumer-Focused Marketing Mix
2
Elena owned a hair salon where she offered hair care services and related hair care products.
In which of the following ways would Elena market the hair care services differently than the hair care products?
•
She would focus on the variety of items available for customers to purchase.
•
She would focus on advertising the salon's upscale location and decor.

She would focus on the skill level and technique provided by the stylists.
•
She would focus on advertising that the salon uses hair products endorsed by celebrities.
CONCEPT
Markets in Marketing
3
A software company developed a new virus protection software named LockDown. The box containing the CD displayed
the company name and a small blue badge, as well as information about the product installation.
Which of the following would be considered the logo in this scenario?
• 
Blue badge
•
Box
•
Company name
•
Product information
CONCEPT
Packaging
4
If a company expands a product line with product variations and increases promotion to focus on product
differentiation, it is most likely in the __________ phase of the product life cycle.
•
decline
• 
growth
•
introduction
•
maturity
 

CONCEPT
Sophia :: WelcomePage 3 of 11

Product Life Cycle

5
Which of the following is a disadvantage to using an intermediary?
•
Can provide convenience for the consumer
•
Can provide expertise a business may lack
• 
Can increase the cost of a product or service
•
Can increase distribution capabilities
CONCEPT
Place
6
Which of the following parts of the marketing plan details the steps a company will take to reach the marketing
objectives?
•
Evaluation
•
Control tools
• 
Strategic plan
•
Implementation plan
CONCEPT
The Marketing Plan
7
A company selling a new product would consider using a skimming pricing strategy for which of the following
reasons?
•
https://capella.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/5629293 8/10/2020
To develop brand loyalty with its current market
• 
To generate consumer interest in the product
•
To cover high marketing costs for a new product
•
To be competitive with companies selling similar products
CONCEPT
Price
8
Which of the following best describes branding?
• 
A company uses its name and marketing techniques to create a perception in the minds of its customers.
•
A company uses marketing techniques to develop relationships with its new suppliers.
•
A company uses marketing techniques to advertise a markdown of several of its products.
•
A company uses its name and marketing techniques to promote awareness of environmental issues.
CONCEPT
Basics of Branding
9
Which of the following is an example of marketing?
• 
Inviting consumers to rate a product on your website
•
Comparing products in a magazine article
•
Holding a news conference about a company merger
•

Launching a program aimed at improving the local community
CONCEPT
Basics of Marketing
10
Which of the following could a sporting goods store do to impact the information-seeking step of the consumer
buying process?
•
Allow each customer to complete a survey after a purchase.
• 
Use the website to answer customer questions.
•
Offer warranty options during the purchase.
•
Send an email reminder to member customers.
CONCEPT
Consumer Buying Process
11
A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company
categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
• 
Defensive
•
Obstructionist
•
Proactive
•
Accommodative
CONCEPT
Ethics and Marketing
12

Which of the following is true about promotion?
• 
Public relations is considered promotion for some companies.
•
Companies rely more on traditional advertising media than on internet advertising.
•
Companies typically select one type of media to use for promotional purposes.
•
Promotion involves selecting the appropriate distribution channel for goods.
CONCEPT
Promotion
13
A company created a line of cleaning products that uses natural ingredients instead of harsh synthetic chemicals.
What type of marketing below should the company use?
•
Relationship marketing
•
Green washing
•
Holistic marketing
• 
Green marketing
CONCEPT
Marketing the Environment Ethically
14
Which of the following is an example of viral marketing?
•
Subscribers to a company's email newsletter receive an announcement about an upcoming sale.
•
A company enables people to join their loyalty program by completing a form on their website.

•
A group of coworkers talks about the best ads shown during the telecast of a major football game.
• 
A company encourages customers to create and upload videos that show their friends and family using one of the
company's products.
CONCEPT
Unique Branding
15
Which of the following is the purpose of relationship marketing?
•
Penetrate new markets
•
Differentiate product offerings
• 
Foster customer loyalty
•
Influence consumer behavior
CONCEPT
Evolution of Marketing
16
A manufacturer used raw materials and equipment to create flower pots to sell to gardening supply stores.
Which of the following types of good would the raw materials and equipment be considered?
• 
Industrial good
•
Consumer good
•
Specialty good
•
Shopping good

CONCEPT
Markets in Marketing
17
An appliance maker determined many of their competitors were leading the market for one of their products. The company
had experienced a continuous loss in sales over the past year.
Which of the following phases of the product lifecycle does this illustrate?
•
Growth
•
Maturity
•
Introduction
• 
Decline
CONCEPT
Product Life Cycle
18
Which of the following must a company do to effectively use technology in its marketing efforts?
•
Design features for customers to use on the company website that rarely get updated.
•
Select the same technology formats for marketing its products that its competitors use.
• 
Review the implemented technology formats on a regular basis to determine if any changes need to be made.
•
Avoid using online reviews since customers could post negative information about the company's products.
CONCEPT
Technology and Marketing
19
Which statement best describes push marketing?
•

Utilizing social media to improve the company image
•
Developing methods to bring the market for a product to a company
• 
Devising ways to place a product in front of consumers
•
Attracting consumers who want answers the company can provide
CONCEPT
Push and Pull Marketing
20
A software company made a new game. The company first determined all males would be interested in the game but then
narrowed their focus to all teenage boys interested in martial arts games.
Which of the following does this scenario illustrate?
•
Relationship marketing
• 
Buzz marketing
•
Market segmentation
•
Redlining
CONCEPT
Marketing Strategy
21
A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The
cream contained just enough of the ingredient to list it on the package, but it was not enough to make the product effective.
Which of the following does this scenario illustrate?
•
Bait and switch
• 
Angel dusting

Coloring
•
Sales promotion
CONCEPT
Truth in Advertising
22
Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work?
• 
Olivia bought tea rather than coffee since that is what her Indian family always drank.
•
Olivia stopped in the coffee shop that all of her friends usually visit.
•
Olivia bought a pastry to go along with her tea since she was also hungry for breakfast.
•
Olivia added low-fat milk to her tea so that her drink would be healthier.
CONCEPT
Consumer Behavior
23
Which of the following is a specialty good?
•
Smart phone
•
Refrigerator
•
Socks
• 
Custom painting
CONCEPT
Product