MARKETING BUA 209-Castleton University -

1. Cross-functional processes are executed within a single functional area. 2. In general, government deregulation decreases competition. 3. The Internet increases traditional barriers to entry into a market. 4. Which of the following processes involves the warehouse, purchasing, and accounting functional areas? 5. Business Process ____________ is a more disruptive and costly approach than Business Process ____________. 6. ____________ pressures are generated by factors such as the global economy, and the changing nature of the workforce. 7. For most companies, the Web _____ the threat that new competitors will enter the market by _____ traditional barriers to entry. 8. Porter’s competitive forces model helps organizations identify _____, whereas his value chain model helps organizations identify specific _____. 9. When Amazon welcomes you by name back to its website on your second visit, it is employing which strategy for competitive advantage? 10. What is Business-IT alignment? Is it important? Why? 11. Which of the following is a challenge for developing a knowledge management system? 12. Tacit knowledge has which of the following characteristics? Choose all that apply 13. Organizations are turning to data governance for which of the following reasons? 14. Normalized data occurs when attributes in the table depend only on the _______. 15. In the relational database model, related tables can be joined when they contain common 16. You have moved to a different apartment, but your electricity bill continues to be sent to your old address. The Post Office in your town has which problem with its data management? 17. Data _____ occurs when the same data are stored in many places. 18. _______ data are a set of core data that span all of an enterprise’s information systems. 19. It is difficult to manage data. For example, it is common for customers to move and for companies to go out of business. This is an example of ___________. 20. The governments and policymakers across the world are relying on data, and in turn, on the information synthesized from the data, in their fight against COVID-19. List two qualities of good data/information. Briefly explain how these aspects can help, or the lack of can hinder, in our fight against COVID-19 by giving examples of instances shared in the posted article and/or the peer commentary. 21. Data marts are designed for the end-user needs in a specific business department. 22. __________ involves the analysis of accumulated data and involves a __________. 23. A data warehouse is a repository of __________ data. 24. Compared to data warehouses, data marts have which one of the following characteristics? 25. Digital dashboards provide all of the following capabilities except: 26. Tony is working for the CEO of a small company. She asks him to develop a dashboard. Tony starts thinking about the questions he needs to ask. Which of the following questions is not on his list? 27. Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. She tells you she does data mining all day long. Which of the following statements is false? 28. Which of the following is a characteristic of structured decisions? 29. ___________ is the short-, medium-, and long-term trends of metrics, which is projected using forecasting methods. 30. List a likely be...

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