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BUSI 600 Forum 1 Chapter 4 Q-4 | Liberty University
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BUSI 600 Forum 1 Chapter 4 Q-4 | Liberty University
Chapter 4 question 4
Kraft split off its global snack business, naming it Mondelez International. The name came from a massive name suggestion program from Kraft employees, involving more than 1, 700 names by more than 1, 000 Kraft employees over a five-month process. The name plays on the connotation of “delicious world.” How would you design this process to ensure that viable names were produced?
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[Solved] BUSI 600 Forum 1 Chapter 4 Q-4 | Liberty University
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A design process is a described as a precise layout of how a business is to gather information to solve a particular problem. This approach spells out how data should be coll...
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