BUSI 330 Quiz 8 Liberty University Complete Answers

BUSI 330 Quiz 8 Liberty University Complete Answers

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Question 1 Monster.com is a leading online, job­hunting website. A person hunting for a new job does not have to look at every listing on the website. He or she can type in a job description and Monster.com will find all the matching jobs plus continue the search and e­mail any new relevant listings. Monster.com uses __________ to send its e­mail updates, which includes ads from other businesses.

Question 2 Internet­enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.

Question 3 In the marketspace, consumers can tell marketers exactly what their requirements are, making possible the customization of a product or service to fit their exact needs. This means that marketers can use electronic commerce to enhance customer value by contributing to

Question 6 A virtual __________ is a social network of individuals who interact through user­to­user communications hosted by a company to enhance customer experience and build a favorable buyer­seller relationship.

Question 7 In terms of website design and the online customer experience, community refers to

Question 8 Mars, Inc. uses __________ technology to decorate M&Ms with personal photos and messages.

Question 13 Word­of­mouth behavior in marketspace is referred to as __________.

Question 14 Pizza Hut revolutionized the quick serve restaurant (QSR) world through a(n) __________ marketing approach that created a customer experience and a customer engagement platform that was second to none.

Question 15 A visitor to WWE.com will notice that all of the information contained within the website—there are no links to other websites. The website provides frequently updated information on WWE wrestlers, matches, and licensed merchandise on a starry black background. The WWE.com website is lacking __________, a website design element that influences customer experience.

Question 19 Internet­enabled software permits the practice of Delta Airlines to change their prices in real time in response to supply and demand conditions. This describes one example of why consumers shop and buy online, which is __________.

Question 23 Six (6) general product and service categories dominate online consumer buying. One category includes items such as DVDs, for which

Question 24 In 2004, the __________ Act became effective and restricts information collection and unsolicited e­mail promotions on the Internet.

Question 28 What technology term would be used to describe the capability of capturing visitor information to a website such as expressed product preferences, personal data, passwords, and financial information, including credit card numbers?

Question 29 Promotional websites generate interest in and trial of a company's products and services by

Question 30 Six (6) general product and service categories dominate online consumer buying. One category includes items such as computer software, travel and lodging reservations and confirmations, financial brokerage services, and electronic ticketing when