BUSI 330 Quiz 6 Liberty University Complete Answers

BUSI 330 Quiz 6 Liberty University Complete Answers

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Question 1 What did Toyota do to reach World of Warcraft's U.S. game players?

Question 2 __________ refers to any marketing activity conducted though Internet networks to which consumer are continuously connected using a personal mobile device.

Question 3 As a performance measure, share of voice is

Question 4 Figure 16­1 Based on the social media identified in Figure 16­1 above, the social media site rated HIGHEST in self­disclosure is

Question 5 Social networks can be classified based on (1) __________ and (2) __________.

Question 6 The __________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

Question 7 A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

Question 13 Within the context of social media, an "evangelist" is an online user who

Question 14 The performance measure of average page views per visitor is the number of

Question 15 All of the following are tips experts recommend to student job seekers using LinkedIn EXCEPT:

Question 16 In using __________, brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards, or that users will follow the links back to their websites.

Question 17 In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as

Question 18 Social networks are

Question 19 Online content that is published on a publicly accessible website or social networking site is a criterion of

Question 20 As the content of a blog or messages posted on social media sites move from impersonal to highly personal, the level of self­disclosure __________.

Question 21 The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following EXCEPT:

Question 22 Blogs and wikis differ in that a blog is a diary that shows a __________, while a wiki shows the end result as a __________.

Question 23 Online content created by an individual outside of a professional organization without a commercial market in mind is a criterion of

Question 24 Which of the following firms sponsored the LeBronJames.com Half­Court Hero promotion, which consisted of an opportunity to go to Miami for a chance to win $75,000?

Question 25 Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

Question 26 Marketers are increasingly using social media to reach college­age students in the U.S. because

Question 27 A publicly accessible personal journal and online forum for an individual or organization is a __________, whereas a website whose online content is created and edited by the ongoing collaboration of end users is a __________.

Question 28 Apps are

Question 29 Users or members to social networking websites are

Question 30 A single social media site with millions of users interacting with each other, like Facebook, Twitter, LinkedIn, and YouTube, is referred to as a(n)