BUSI 330 Quiz 5 Liberty University Complete Answers

BUSI 330 Quiz 5 Liberty University Complete Answers

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Question 1 The four major types of limited­service merchant wholesalers are cash and carry wholesalers, drop shippers, truck jobbers, and __________.

Question 2 The Sports Authority is a sporting goods superstore that provides year­round inventory of equipment for just about any sport you can name. Even during the "off season," equipment for seasonal sports is available at the Sports Authority. Which utility does the Sports Authority best provide?

Question 3 As a business format franchisor, McDonald's provides step­by­step procedures for most aspects of the business and

Question 4 Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she will sell these for $100 each. What is the percentage markup based on the selling price?

Question 11 The two­way flow of communication between a buyer and a seller, often in a face­to­face encounter, designed to influence a person's or group's purchase decision is referred to as

Question 12 Figure 14­5 The promotion decision process is divided into three phases. In Figure 14­5 above, B refers to the __________ phase.

Question 13 For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include:

Question 14 In the feedback loop, the impact the message has on the receiver's knowledge, attitude, or behaviors during the communications process is referred to as __________.

Question 15 Which of the following weaknesses is associated with sales promotions?

Question 16 The local radio station broadcast a story about a dry­cleaner that requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry­cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from __________.

Question 17 According to the textbook, __________ recently won Advertising Age magazine's coveted Media Agency of the Year award.

Question 18 Which of the following statements describes a disadvantage associated with personal selling?

Question 24 One of the advantages associated with television as an advertising medium is that it

Question 25 Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the site to keep them free. This practice is called _________.

Question 26 The Wall Street Journal and USA Today each have a national distribution of more than

Question 28 According to Figure 15­1A above, which of the following media alternatives has the LARGEST amount of advertising expenditures?

Question 29 Consumer­oriented sales promotions refer to

Question 30 The type of appeal used to imply either directly or subtly that the product is more fun or exciting than competitors' offerings is referred to as a(n) _________.