BUSI 330 Quiz 4 Liberty University Complete Answers

BUSI 330 Quiz 4 Liberty University Complete Answers

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Question 1 Which of the following products would have a low­learning product life cycle curve?

Question 2 Many nonprofit organizations use PSAs in their media planning. What does the acronym "PSA" stand for?

Question 5 Seiko makes watches. It markets its higher quality watches under the Seiko or LaSalle brand name, and its lower­priced watches are sold under the Pulsar brand. Seiko uses a __________ strategy.

Question 6 Commuters in New York often have often installed radio frequency identification (RFID) devices on their cars that can be read automatically as they approach a toll booth. This saves time, improves traffic flow, and means drivers don't need to keep exact change in their cars. It also offers New York authorities the opportunity to manage traffic flow by charging different toll amounts for different times of day, such as charging a higher toll for "rush hour" periods during the morning and afternoon commutes. Commuters in New York are experiencing

Question 11 A box of Cascade dishwasher detergent shrink­wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.

Question 12 SHAPE magazine is targeted at young women seeking healthier lifestyles. At a price of $3.00 per copy, 1.25 million copies are sold. If the price per issue is increased to $3.25, only 1 million copies would be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here, what is SHAPE magazine's total revenue obtained at the lower $3.00 price?

Question 13 The manufacturer of a new kind of fat­free ice cream that has the consistency and taste of regular ice cream is thinking of using a penetration pricing strategy for its new product. Which of the following conditions would argue AGAINST using a penetration pricing strategy for the tasty dessert treat?

Question 14 Figure 11­3B Which of the following statements most likely would account for the shift in the demand curve from D1 to D2shown in Figure 11­3B above?

Question 15 A manufacturing company that introduces a product must know or anticipate what specific price its __________ currently charge or may charge in the future.

Question 21 In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Question 22 A __________ can be compared to a pipeline through which water flows—making possible the flow of products from a producer, through intermediaries, to a buyer.

Question 23 Marketing channels help create value for consumers through four utilities. These utilities are

Question 24 In an episode of the Glee television series, members of the glee club sold home­baked cupcakes at school to raise money. The students selling their cupcakes without any intermediary would be an example of a(n)

Question 25 For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Question 30 Which of the following best describes the goal for a firm's inventory and transportation costs?